Max Goldman purchased and restored the iconic San Luis Obispo County Winery and vineyards of York Mountain Winery from 1970 to 2001. During Max’s career as a winemaker, his research on fermentation and observations profoundly increased the quality standards of wine, improved documentation, viticulture and course curriculum, and production efficiency. His scholarship led to becoming known as a “founding father” of the Wine Institute and of the American Society of Enologists (later known as the American Society of Enology and Viticulture); he was President from 1955-1956.