Blake Printery, founded in the city of San Luis Obispo, established the business of producing and printing wine labels for the wine industry with a graphic design team and cutting-edge technology that has become one of the most famous and dynamic in the world.
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Italians from Northern Italy and Switzerland had major roles in shaping the wine history of San Luis Obispo County.
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Frank Pesenti founded the first winery that was bonded after Prohibition in 1934, Pesenti Winery famous for Zinfandel and generic red table wines sold in gallon jugs.
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First-generation winemaker Lorenzo and his wife, Cesarina Nonini planted a vineyard and built their winery in 1917, naming it Templeton Winery. Templeton Winery was the second winery in San Luis Obispo County bonded after Prohibition was repealed in 1934.
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This appellation was approved by the Bureau of Alcohol, Tobacco and Firearms on May 12, 1982. It was the tenth AVA established in the United States at the time and the first within the borders of the county of San Luis Obispo.
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