Seven generations of Steinbecks have farmed grapes in Paso Robles and four generations currently live and work on the Ernst/Steinbeck ranch. Their love of the land and commitment to farm sustainably is passed down to each generation. This is the longest farming dynasty in San Luis Obispo County.
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The custom crush business enables economies of scale in an industry where it takes millions of investment dollars to build and equip a modern winery. Custom crush services provide shared costs of processing, wine storage, bottling, and warehousing.
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Candice Norcross started her career as an artist inspired to create objects of beauty. Her vision, her imagination and her skills created beautiful containers for fine wine and changed philanthropy on the Central Coast. Candice’s etched bottles helped to raise millions of dollars for charities in San Luis Obispo County. They preserve the history of our finest Central Coast wines.
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As agriculture in California developed, the California Legislature and the University of California worked to determine which dry-farmed crops would thrive in various regions throughout the state. Paso Robles became an important area of study in 1889 thanks to the passage of the Hatch Act of 1887 to provide funding for agricultural experiment stations.
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Tom Myers is recognized as the expert on the science of making wine in San Luis Obispo County. As of 2019, he is also recognized as the man who has filled over 190 million bottles with San Luis Obispo County wine following his 42 harvests. Perhaps the best description of his talents, according to his colleagues and local winemakers: “Tom Myers is the awesome winemakers’ winemaker.”
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