facebook

Calendar

[tribe_events_list limit=”5″ ]

The Wine History Project

The Wine History Project of SLO County preserves and presents two centuries of local viticulture through research, interviews, exhibitions, publications, talks and tastings. We work with local museums, galleries, archives, and wineries to organize events and exhibitions in venues throughout the county.

Together We Can Preserve the Story of Central Coast Winemaking

Location

3592 Broad Street,
Suite 104,
San Luis Obispo,
CA 93401

Phone

(805) 439-4647

Email

libbie@winehistoryproject.org

Open Hours

By Appointment

Recent Articles

Wine Postcard Stories – Postcards From Clovis Wine Country: A Historical Tour

Wine Postcard Stories – Postcards From Clovis Wine Country: A Historical Tour

“Welcome to Clovis” is the message offered from this early, hand-colored postcard of a typically vast San Joaquin Valley vineyard during harvest. The Clovis community began in the 1870s when Stephen Hudson Cole homesteaded 320 acres of government land in Fresno County. In 1872 he gave four horses to his 16-year-old son, Clovis M. Cole (1856-1939), who became a teamster and hauled lumber from the Sierra Nevada mountains to purchase land to grow
grain for feed and seed. A very successful wheat farmer and land investor by the late 1880s, he farmed 50,000 acres in the valley and gained fame as the “Wheat King of America.” In 1890 he sold a right-of-way across his land to the new railroad, who agreed to establish a depot named “Clovis” at the edge of the property. At age thirty-four Clovis Cole became the namesake of a valley town situated less than ten miles from Fresno, the county seat and economic hub of the surrounding areas predominantly tied to large-scale agricultural production, including many of the early vineyards and winery operations owned by men of wealth.

read more
Wine Postcard Stories – A Cresta Blanca Wine Exhibit At The Fairmont Hotel: An Untold Story

Wine Postcard Stories – A Cresta Blanca Wine Exhibit At The Fairmont Hotel: An Untold Story

My long search for the story of this treasured postcard has remained elusive and inconclusive. Sadly, the sender of this very rare and unusual wine exhibit postcard did not comment on the beautiful, elaborately decorated scene: a Chinese gentleman tending a well-set table display of Cresta Blanca wines in San Francisco’s prestigious Fairmont Hotel. My research noted several California wine promotion “exhibits” held at different City venues during the years 1910 to 1913 reported in the PW&SR, but no Cresta Blanca at the Fairmont. With the postcard being stamped with the “1915 P.P.I.E.” advertising cancel, it suggests the eye-catching exhibit was installed in the Fairmont Hotel as a pre-Exposition promotion, to perhaps even remain for the duration of the Fair? Here are my thoughts.

read more
The First Harvest Of The New Millennium At Saucelito Canyon Vineyard And Winery | Part Three

The First Harvest Of The New Millennium At Saucelito Canyon Vineyard And Winery | Part Three

It has been another busy summer for us; we were the featured vintners in the KCBX Central Coast Wine Classic. We participated in a vertical Zinfandel tasting with Doug Beckett, founder of Peachy Canyon Winery. We hosted the vineyard symposium to showcase our historic vineyard. We then slipped away to celebrate our 20th wedding anniversary with a trip to Big Sur and came back to find we were named Vintners of the Year by the California Mid-State Fair! This is an honor we certainly were not expecting.

read more
Bill’s Tales From The Rancho: The Rise Of Saucelito Canyon Vineyard And Winery | Part Two

Bill’s Tales From The Rancho: The Rise Of Saucelito Canyon Vineyard And Winery | Part Two

The Saucelito Canyon Winery is bonded. The first harvest and commercial wine production at Saucelito Canyon winery onsite occurred in 1982. Bill completed building the winery and Nancy set up the wine lab in her kitchen in their home. The winemaking equipment included a handcranked stemmer crusher, one stainless steel fermentor and 30 whiskey barrels. Bill bottled and labeled the Zinfandel himself, and hit the street to sell his first Zinfandel. He produced 500 cases. According to Bill, “It was easy to sell. It was just damn good.”

read more
The Origin Story Of Saucelito Canyon Vineyard And Bill Greenough | Part One

The Origin Story Of Saucelito Canyon Vineyard And Bill Greenough | Part One

This Legend is about a remote canyon in the upper Arroyo Grande Valley, formerly known as Rancho Saucelito. This unique place in our South County is home to the oldest vineyard, continually growing Zinfandel, in San Luis Obispo County. The terroir and ecosystem were formed thousands of years ago. It has been nurtured by two important families between 1878 and the present. It is the land that ties these people together; each family had unique backgrounds and personal challenges that brought them to San Luis Obispo County. Both families made the same discovery of land and climate creating a perfect place to grow Zinfandel

read more
The Rise Of Farm Protective Associations: Fighting Crime And Fraud In Prohibition-Era Agriculture

The Rise Of Farm Protective Associations: Fighting Crime And Fraud In Prohibition-Era Agriculture

Many farm and agricultural journals of the time, including American Agriculturist, created new departments and named them Service Bureaus. These departments acted as a consumer advocate and as an intermediary between companies and subscribers. The service was not free. For a minimum subscription, each member received a membership certificate and a sign. (Maybe in some cases, this was published on cardboard, depending on the level of membership subscription.)

read more
Wine Postcard Stories – From San Joaquin To Napa Valley: The Story Of Louis M. Martini Winery

Wine Postcard Stories – From San Joaquin To Napa Valley: The Story Of Louis M. Martini Winery

Andre Tchelistcheff considered Louis M. Martini — along with Herman Wente of Livermore Valley fame, and Laurence Marshall, pioneer in bringing winegrowing to Lodi — one of the three “apostles of the modern California wine industry.” Martini was a founder of the Wine Institute in 1934, who ten years later spearheaded the Napa Valley Vintners Assn. to be hailed as “the grand old man of Napa Valley wines.” His was the first winery to install mechanical refrigeration for white wine fermentation, introduce vintage labeling and emphasize varietal winemaking. The Martini brand and its full-line palette of wines equated with excellent value, and Louis Martini Winery became one of the most famous and beloved wineries in Napa Valley.

read more

Collaborations & Memberships

Exhibitions

Introduction To The Rancho Era

Introduction To The Rancho Era

The area now known as San Luis Obispo County had far fewer residents during the Golden Era of the Rancho Period than most other areas in Mexican California. The Mexicans fought to free their people and lands from Spanish rule and celebrated this freedom from 1832 by creating Ranchos, which became the dominant institution of Mexican California. Rancho is a Mexican word that describes a tract of land used for raising cattle, sheep and horses.

read more

Contact Us

We would love to hear from you.