The First Tasting Room on United States Highway 101, the major scenic highway in California between San Diego and San Francisco. The tasting room welcomed visitors from mid-1954 to 1964.
The Wine History Project of SLO County preserves and presents two centuries of local viticulture through research, interviews, exhibitions, publications, talks and tastings. We work with local museums, galleries, archives, and wineries to organize events and exhibitions in venues throughout the county.
Together We Can Preserve the Story of Central Coast Winemaking

3592 Broad Street,
Suite 104,
San Luis Obispo,
CA 93401

(805) 439-4647

libbie@winehistoryproject.org

By Appointment
The First Tasting Room on United States Highway 101, the major scenic highway in California between San Diego and San Francisco. The tasting room welcomed visitors from mid-1954 to 1964.
Amedeo Martinelli grew grapes and made fine wines beginning in the 1920s and was a gregarious member of the Templeton community. The Martinelli Winery, planted in the traditional Italian style, was the fifth winery to be bonded in San Luis Obispo County after the repeal of Prohibition. Amedeo’s wife Rina and his adopted son Bruno learned to manage the vineyard business after his death, keeping the historic vineyard family-owned until its sale to Turley Wine Cellars in 2014.
Explore important wine history events in the 2010s.
Explore important wine history events in the 2000s.
Caparone Winery, family-owned and family-operated since 1979, was the first in the United States to commercially produce Sangiovese and Aglianico wines and the second to produce Nebbiolo.
Seven generations of Steinbecks have farmed grapes in Paso Robles and four generations currently live and work on the Ernst/Steinbeck ranch. Their love of the land and commitment to farm sustainably is passed down to each generation. This is the longest farming dynasty in San Luis Obispo County.
The custom crush business enables economies of scale in an industry where it takes millions of investment dollars to build and equip a modern winery. Custom crush services provide shared costs of processing, wine storage, bottling, and warehousing.
Candice Norcross started her career as an artist inspired to create objects of beauty. Her vision, her imagination and her skills created beautiful containers for fine wine and changed philanthropy on the Central Coast. Candice’s etched bottles helped to raise millions of dollars for charities in San Luis Obispo County. They preserve the history of our finest Central Coast wines.
As agriculture in California developed, the California Legislature and the University of California worked to determine which dry-farmed crops would thrive in various regions throughout the state. Paso Robles became an important area of study in 1889 thanks to the passage of the Hatch Act of 1887 to provide funding for agricultural experiment stations.
We would love to hear from you.