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The Wine History Project

The Wine History Project of SLO County preserves and presents two centuries of local viticulture through research, interviews, exhibitions, publications, talks and tastings. We work with local museums, galleries, archives, and wineries to organize events and exhibitions in venues throughout the county.

Together We Can Preserve the Story of Central Coast Winemaking


3592 Broad Street,
Suite 104,
San Luis Obispo,
CA 93401


(805) 439-4647



Open Hours

By Appointment

Recent Articles

Amedeo Martinelli (1881-1961) and Bruno Martinelli (1949 to present)

Amedeo Martinelli (1881-1961) and Bruno Martinelli (1949 to present)

Amedeo Martinelli grew grapes and made fine wines beginning in the 1920s and was a gregarious member of the Templeton community. The Martinelli Winery, planted in the traditional Italian style, was the fifth winery to be bonded in San Luis Obispo County after the repeal of Prohibition. Amedeo’s wife Rina and his adopted son Bruno learned to manage the vineyard business after his death, keeping the historic vineyard family-owned until its sale to Turley Wine Cellars in 2014.

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Collaborations & Memberships


Central Coast Wine Classic Exhibition

Central Coast Wine Classic Exhibition

The following is an excerpt from the exhibition Doing Good and Living Well: Archie McLaren and the Central Coast Wine Classic, which the Wine History Project designed and exhibited at the History Center of San Luis Obispo County and the offices of the Board of...

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