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The Wine History Project

The Wine History Project of SLO County preserves and presents two centuries of local viticulture through research, interviews, exhibitions, publications, talks and tastings. We work with local museums, galleries, archives, and wineries to organize events and exhibitions in venues throughout the county.

Together We Can Preserve the Story of Central Coast Winemaking

Location

3592 Broad Street,
Suite 104,
San Luis Obispo,
CA 93401

Phone

(805) 439-4647

Email

libbie@winehistoryproject.org

Open Hours

By Appointment

Recent Articles

Wine Postcard Stories – Buena Vista Winery, Sonoma: A Very Storied Wine Country History

Wine Postcard Stories – Buena Vista Winery, Sonoma: A Very Storied Wine Country History

One of the more important names in the early years of the California wine industry, Agoston Haraszthy (1812-1869) was one of the prime movers in the development of commercial winegrowing. In 1864, eight years after Haraszthy purchased the “Old Kelsey Ranch” located some two miles northeast from the Sonoma Plaza, Harper’s Magazine published an extensive article titled “Wine-Making in California” featuring Haraszthy and his Buena Vista enterprise.* The pages are overflowing with early California wine data, painting a detailed picture not often seen.
On the six-thousand-acre wine estate, four hundred acres were planted in vines, 260 of them with Mission grapes, and another 140 acres with imports from all wine-growing districts of Europe.

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Wine Postcard Stories – Stag’s Leap Manor And It’s Historic Wine Cellar: A Celebrated Wine Country Estate

Wine Postcard Stories – Stag’s Leap Manor And It’s Historic Wine Cellar: A Celebrated Wine Country Estate

Those spectacular, rugged volcanic rock cliffs jutting from the steep slopes overlooking the Silverado Trail just south of the Yountville Crossroad have been known as Stags Leap Palisades since the 1870s, and play a critical role in the local terroir. The bare rock facades absorb and reflect sunlight, enabling the vineyards below to warm up more quickly during the day than other parts of the valley. These same formations funnel cool marine air from the San Francisco Bay into the area at night, creating the extreme temperature swings that define the region’s wines, while their distinct volcanic soils result from erosion deposits from the cliffs onto the valley floor. Interestingly, wine growing never dominated the Stags Leap area in the early years, and following Prohibition, there were still more acres of prunes than of grape vines. Its conversion into a premium wine district began in the 1960s.

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Wine Postcard Stories – Pioneer Sonoma Plaza Wine Scene: An Early Wine Country Tour

Wine Postcard Stories – Pioneer Sonoma Plaza Wine Scene: An Early Wine Country Tour

A visitor to the Sonoma Valley in 1893 exclaimed, “If this is not Paradise, there is no such spot on earth. The beauty of the scenery, the wealth of the soil, the perfect climate are united here.” A beautiful, rare double foldout postcard shows the little township around 1900 with tidy vineyards extending up the northern hillsides. The budding city’s vineyard acres clearly outnumbered its inhabitants, three to one. By 1892, the area population was 750 while there were 3,000 acres planted to vineyards, mainly Mission and Zinfandel but with plots of Riesling and Semillon.
Wineries dotted the landscape. During the last half of the 19th century, a number of winegrowers established their wineries near or overlooking the Sonoma Plaza. One very rare turn-of-the-century postcard led to this wine country story.

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The Central Coast Wine Classic Is A Landmark Historical Event In San Luis Obispo County Timeline – Central Coast Wine Classic And Archie McLaren

The Central Coast Wine Classic Is A Landmark Historical Event In San Luis Obispo County Timeline – Central Coast Wine Classic And Archie McLaren

Archie McLaren co-founded the Central Coast Wine Classic in 1985. It became the most significant wine event in San Luis Obispo County history to date. Archie brought the greatest wines, winemakers, and chefs to San Luis Obispo County to introduce them to our vineyards and a new generation of local winemakers. He wanted to create events that would empower everyone. Archie believed that San Luis Obispo grapes and wines were equal to the great wines of the world. He brought winemakers, collectors, members of the wine trade, and the wine media to San Luis Obispo County to meet our growers and winemakers. Most importantly, he created a festival to celebrate our local food and wine to educate all who attended. It was an intimate setting where winemakers from around the world were paired with local winemakers to learn from one another. They bottled their Cuvees and auctioned them off the next day to raise money for local charities. Personal relationships were established that are critical in telling our story and shaping our history.

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Wine Postcard Stories – Wine-Growing Resorts On Howell Mountain: A Vintage Tour

Wine Postcard Stories – Wine-Growing Resorts On Howell Mountain: A Vintage Tour

Throughout Northern California wine country there are many postcards that preserve for all history our past winegrowing vineyards, large and small. Napa Valley’s Howell Mountain is no exception. In the early 1880s, Howell Mountain and its “thermal belt” reputation, along with a grape boom land sale, quickly attracted several pioneer winegrowers from the valley floor, including Brun & Chaix of Oakville Nouveau Medoc fame who set out a 120-acre vineyard and built a large stone wine cellar in 1886 on White Cottage Rd two miles west of Angwin near the mountain summit. About the same time, John Thomann of Sutter Home in St Helena bought land, set out forty acres in red wine grapes and built a winery. Of course, Charles Krug, the wineman who validated the soils as being excellent for wine culture, had a 100-acre presence on Howell Mountain. Winfield Keyes, son of the founder of Edge Hill Winery west of St. Helena, planted one hundred acres to vines and built his attractive one-story stone Liparita Winery in 1880. But these familiar large-scale operations are not those we seek-out for our Vintage Tour as we explore several successful resort owners on the mountain who planted vineyards. The 1893 survey of the vineyards in Napa Co. counted twenty-six wine growers who had vineyards of 30 acres or less, sixteen near Angwin, another ten in Pope Valley. Our personable resort owners fall into this small, yet historically significant, category.

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Jack Niven And Jim Efird Establish Paragon Vineyards: This Pairing Brought Fame And Fortune To The Edna Valley

Jack Niven And Jim Efird Establish Paragon Vineyards: This Pairing Brought Fame And Fortune To The Edna Valley

The story of the Niven family is one of the most important stories impacting the wine history of San Luis Obispo County. The Niven family approached grape growing scientifically, and with experience in their own grocery chain business that exposed them to the challenges in farming and agriculture. They established their Paragon Vineyards to grow grapes, but it was the partnership with Chalone Vineyard that catapulted their second harvest into the public eye as the source of premium grapes grown in the Edna Valley. Edna Valley became known for its growing season, stretching from February to November, as the location of the longest growing season in California.

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Wine Postcard Stories – Louis Roesch Company: Leading Lithographers & Printers, San Francisco

Wine Postcard Stories – Louis Roesch Company: Leading Lithographers & Printers, San Francisco

The Louis Roesch Company was one of more than fifty major printing and lithography firms in San Francisco around 1906, which together employed over five thousand workers. Roesch was a pioneering and prominent craftsman who specialized in high-quality lithographic labels and posters, especially for California’s booming agricultural and wine industries.

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Wine Postcard Stories – Inglenook Of Napa Valley: California’s Model Winery & Vineyard

Wine Postcard Stories – Inglenook Of Napa Valley: California’s Model Winery & Vineyard

Millionaire Finnish sea Captain Gustave Niebaum (1842–1908) had made his fortune early in the Alaska fur trade, and was solidly established in San Francisco running his Alaska Commercial Company when he purchased a Rutherford property called “Inglenook” in 1879. He added a thousand adjoining acres by1881, and soon began planting his vineyard to premium varieties brought from France. Niebaum was a perfectionist, student, and linguist (five languages), he studied the world’s viticulture, surveyed methods of constructing and equipping wineries, and amassed an important wine library. His mission was to produce “the best California wines ever placed on the market.” As his winery was being constructed, Niebaum stated, “I have no wish to make any money out of my vineyard by producing a large quantity of wine at a cheap or moderate price. I am going to make a California wine that will be sought after by connoisseurs and will command as high a price as the famous French, German and Spanish wines, and I am prepared to spend all the money needed to accomplish that result.”

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Collaborations & Memberships

Exhibitions

Introduction To The Rancho Era

Introduction To The Rancho Era

The area now known as San Luis Obispo County had far fewer residents during the Golden Era of the Rancho Period than most other areas in Mexican California. The Mexicans fought to free their people and lands from Spanish rule and celebrated this freedom from 1832 by creating Ranchos, which became the dominant institution of Mexican California. Rancho is a Mexican word that describes a tract of land used for raising cattle, sheep and horses.

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