Established in 1990 as the San Luis Obispo Wine Country Association, the newly rebranded San Luis Obispo Coast Wine Collective is a trade organization dedicated to the support and promotion of San Luis Obispo County wines.
SLO Coast focuses on the region in the coast and southern county including the Arroyo Grande American Viticultural Areas (AVA) and the Edna Valley AVA.
The organization hosts two annual multi-day events: Roll Out The Barrels in the summer and Harvest on the Coast in the fall.