My long search for the story of this treasured postcard has remained elusive and inconclusive. Sadly, the sender of this very rare and unusual wine exhibit postcard did not comment on the beautiful, elaborately decorated scene: a Chinese gentleman tending a well-set table display of Cresta Blanca wines in San Francisco’s prestigious Fairmont Hotel. My research noted several California wine promotion “exhibits” held at different City venues during the years 1910 to 1913 reported in the PW&SR, but no Cresta Blanca at the Fairmont. With the postcard being stamped with the “1915 P.P.I.E.” advertising cancel, it suggests the eye-catching exhibit was installed in the Fairmont Hotel as a pre-Exposition promotion, to perhaps even remain for the duration of the Fair? Here are my thoughts.