Chaparral: The First Private Label For Wine Shops In Southern California
The 1960s brought the Wine Revolution to California. However, most people were not familiar with California wine or the new winemakers in Northern California. In Southern California, three young men began traveling to the wineries and meeting the winemakers. They were convinced that the public would come to love Chardonnay and Cabernet Sauvignon and many other wines that were introduced in the 1960s and 1970s.
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